Located near the base of the wharf at Cowell Beach, this shop offers an excellent selection of paddleboards, kayaks, and safety gear. The staff is knowledgeable and happy to offer advice on navigating the sheltered waters around the wharf. Rentals are reasonably priced, and beginners are welcome.

Spot Wildlife Along the Wharf Paddling underneath and around the wharf gives you a unique vantage point to see local wildlife. Sea lions are frequently seen lounging on the crossbeams below, and curious harbor seals often swim alongside paddlers. Seasonal visitors like otters and even gray whales can be spotted in the nearby waters, making this activity a must for animal lovers.

Paddle at Sunrise for Unmatched Tranquility Early mornings are ideal for paddling, as the winds are calm, and the ocean typically remains glassy. With the sun rising over the Santa Cruz Mountains, the soft light creates magical reflections on the bay—a photographer’s dream.

Bring a waterproof camera or GoPro to snap up-close encounters with marine wildlife. Historically, the Santa Cruz Wharf opened in 1914, designed as a hub for fishing and trade. Today, it remains an integral part of the community, blending landmark status with recreational appeal.

Best Time to Visit: Early mornings for calm conditions and fewer crowds.

What to Bring: Sunscreen, a windbreaker, water shoes, and a dry bag for personal belongings.

Getting There: The wharf is 10 minutes by car from downtown Santa Cruz. Paid parking is available.