Adventure brief
Behind the Label Guided Tour
Uncover the artistry behind Three Brothers Wineries and Estates on a detailed 60-minute guided tour. Witness the transformation from grape to glass while sampling exclusive wines.
Geneva, New York, sits comfortably in the heart of the Finger Lakes wine region, an area defined by its rolling hills, crystal-clear lakes, and a climate perfectly suited to diverse grape varietals. Among its celebrated estates, Three Brothers Wineries and Estates stands out as a destination where wine lovers and outdoor enthusiasts alike can uncover the craft behind the bottle. The Behind the Label Guided Tour offers an immersive 60-minute journey into the vineyard’s less visible world—the production facility—where grapes morph into the region’s distinctive wines.
Led by a knowledgeable guide, this walk-through demystifies the entire winemaking process. From the initial reception of grapes to crushing, fermentation, and aging, guests witness the precision and care infused into every step. Three Brothers and War Horse, both flagship labels here, reveal their unique blends and styles, reflecting the terroir of the Finger Lakes.
Participants also enjoy 4 to 5 carefully selected samples, each poured to showcase the spectrum of flavors crafted on site. The facility’s layout is designed to blend functionality with a welcoming atmosphere, making it accessible for a wide range of visitors. Comfortable shoes are recommended as the tour involves a moderate amount of walking through processing rooms and barrel cellars.
This experience is ideal for those who want to go beyond a basic tasting room visit and appreciate the artistry and science intersecting in modern winemaking. Situated minutes from downtown Geneva, Three Brothers Wineries has become a vital part of the area’s vibrant outdoor and culinary scene. It draws visitors who are eager to connect with local agriculture while enjoying the region’s natural beauty and fresh air.
Its commitment to transparency and education distinguishes it, fostering a deeper appreciation for sustainable wine production that honors the Finger Lakes’ natural environment. Whether you’re a casual visitor or a wine aficionado, the Behind the Label Guided Tour offers a tangible connection to the land and its fruits, making it a must-visit stop for anyone traversing this scenic region.
Adventure tips
Plan your experience.
Curated tips for an optimal adventure.
- 01Wear Comfortable Shoesessential
The tour involves walking through production areas and barrel rooms—closed-toe shoes are recommended.
- 02Reservations Requiredinfo
Tours have limited capacity, so book your spot in advance to secure your place.
- 03Bring a Designated Driverwarning
You will sample wine during the tour, so plan accordingly with transportation arrangements.
- 04Arrive Earlyinfo
Arriving 10–15 minutes early ensures you don’t miss the start and can check in calmly.
Recommended gear
What to bring.
Comfortable Walking Shoes
Essential for navigating the winery’s indoor and outdoor production areas safely.
EssentialLight Jacket or Sweater
Winery production areas and cellars can be cooler, so layering is beneficial.
spring|fall|winterReusable Water Bottle
Stay hydrated throughout the tour, especially during summer visits.
Notebook and Pen
Useful for jotting down tasting notes or winemaking insights shared during the tour.
Local insights
Context for the journey.
Nearby secrets
Keuka Lake, one of the Finger Lakes, offers stunning hiking trails and water activities nearby., The Lakeside Park in Geneva provides peaceful picnic spots with panoramic views of Seneca Lake.
Local fauna
White-tailed deer are commonly seen grazing near the vineyards at dusk., Red-tailed hawks frequently soar overhead, scanning the open fields.
Historic heritage
The Finger Lakes region has a rich heritage of winemaking dating back to the 19th century, shaped by both European immigrants and native American agricultural practices.
Mindful exploration
Three Brothers Wineries prioritize sustainable viticulture, minimizing chemical use and conserving water to protect the Finger Lakes ecosystem.
Photography tips
Capture the moments
- Viewpoints
- Barrel cellar doorways, Production floor close-up shots, Vineyard rows from tasting patio
- Subjects
- Wine barrels, Glassware with poured samples, Rustic winery architecture
- Best times
- Golden hour, Late afternoon, Overcast midday for soft light
Frequently asked questions
Before you go.
Is the Behind the Label tour suitable for beginners?
Yes, the tour is designed for all levels, providing clear explanations that welcome novice wine lovers.
Are children allowed on the tour?
Yes, guests of all ages are welcome, but wine samples are only served to those of legal drinking age.
How many wines will I get to taste?
Tour participants typically sample 4 to 5 wines, highlighting different styles from Three Brothers and War Horse.
Can I purchase wine during or after the tour?
Yes, there is an opportunity to buy bottles on site, including limited-release and estate wines featured on the tour.
Is the tour wheelchair accessible?
Please contact the winery directly for information on accessibility accommodations.
Can I bring my own food or pets to the tour?
Outside food and pets are generally not permitted during the tour; service animals are allowed.