Adventure brief
Gin Tour
Discover Norwich through its rich gin heritage on a 3.5-hour walking tour led by sommelier Cheryl Cade. Sample five unique local gins at distinctive venues while uncovering Norfolk’s storied spirit making traditions.
Norwich, located in the heart of Norfolk, England, offers a unique urban adventure with its celebrated Gin Tour led by sommelier Cheryl Cade. This immersive 3.5-hour walking experience takes you into the city’s vibrant narrative of gin production, showcasing a distinctive blend of history and contemporary craft. As you navigate through Norwich’s atmospheric lanes—starting near the iconic Norwich Cathedral and Maids Head Hotel—the city reveals itself not just as a hub of medieval charm but also as a thriving center for local spirits.
The tour’s centerpiece is its curated selection of five local gins, each sampled at a different venue steeped in character. Attendees have the rare chance to taste gins from one of Norwich’s first makers, Norfolk Gin, alongside newer, multi-award-winning distilleries. Cheryl Cade’s expertise as a Great Taste Spirit Judge enriches the experience, transforming each sip into a story of technique, terroir, and tradition.
The gins range from classic botanicals to inventive flavor profiles that reflect Norfolk’s natural environment. What sets this tour apart is its integration of outdoor walking with indoor tastings, making it a dynamic way to engage with Norwich’s cultural and culinary scene. It’s an ideal outing for those who appreciate heritage, craftsmanship, and a well-crafted drink.
Whether marking a special occasion or simply indulging a passion for gin, the tour offers an authentic taste of Norfolk’s spirit scene. Cheryl Cade has solidified her place as a cornerstone of Norwich’s outdoor leisure offerings by blending education with conviviality in a way that invites visitors and locals alike to connect with place and palate. This gin tour is a standout within the local outdoor experience spectrum, combining gentle urban walking with sensory discoveries that awaken the history embedded in Norfolk’s streets.
Adventure tips
Plan your experience.
Curated tips for an optimal adventure.
- 01Wear comfortable walking shoesessential
The tour includes walking between five venues across Norwich’s historic lanes, so supportive footwear is essential.
- 02Bring a valid IDessential
You must be 18+ and carry photo ID to sample alcoholic beverages on the tour.
- 03Pace yourself between tastingsinfo
Stay hydrated and enjoy the flavors slowly to fully appreciate the unique profiles of each gin.
- 04Prepare for varied indoor environmentsinfo
Venues range from historic pubs to modern bars, so dress in light layers for comfort.
Recommended gear
What to bring.
Comfortable walking shoes
Supportive footwear is key for moving between venues on city pavement.
EssentialPhoto ID
Required to legally sample alcohol during the tour.
EssentialLight layers
Dressing in layers helps adapt to varying indoor and outdoor temperatures.
spring|fall|winterEssentialReusable water bottle
Stay hydrated between tastings with a small refillable water bottle.
Local insights
Context for the journey.
Nearby secrets
Elm Hill – a Tudor street with historic charm, Norwich Lanes – vibrant area with independent shops and cafes
Local fauna
Urban foxes occasionally spotted in quieter parks, Birds like the Eurasian magpie and blackbird in city greenspaces
Historic heritage
Norwich was a major center for gin production in the 18th century, lending it a rich heritage that underpins the tour.
Mindful exploration
Local venues emphasize sustainable sourcing for their spirits, supporting Norfolk’s environment and craft producers.
Photography tips
Capture the moments
- Viewpoints
- Outside Norwich Cathedral, The lanes near Elm Hill, At pub entrances with historic signage
- Subjects
- Architectural details of medieval buildings, Gin bottles and cocktail presentations, Street scenes with vibrant local character
- Best times
- Golden hour, Late afternoon, Early evening
Frequently asked questions
Before you go.
Is there a minimum age requirement for the Gin Tour?
Yes, participants must be 18 years or older to take part and sample alcohol.
How much walking is involved in the tour?
The tour includes about 2-3 miles of walking through Norwich city center on paved streets.
Are any non-alcoholic options available?
Non-alcoholic beverages may be available at some venues, but the focus is on gin tasting.
Can I bring my own bottle to the tour venues?
No, tastings are provided at each venue, and outside alcohol is generally not permitted.
Is the tour suitable for people with mobility issues?
While the walking is gentle, some cobbled areas and venue layouts may be challenging; contact Cheryl Cade for specific accessibility details.
Do I need to book in advance?
Yes, advance booking is recommended to secure your spot as the tour is popular.