PESSAC GUIDED TOUR FIELD GUIDE
Phygital Botanique: Les Jardins Extraordinaires du Château Pape Clément
A self-guided, phygital walk through roughly 600 plant varieties across multiple themed gardens, guided on your phone via QR-code multimedia by Gil the gardener and capped with a complimentary glass of Clémentin.
Phygital Botanique: Les Jardins Extraordinaires du Château Pape Clément.
On the outskirts of Pessac, the Parc du Château Pape Clément unfolds as a sequence of distinct garden rooms — from olive groves and a palmeraie to a potager and a collection of succulents — curated to showcase nearly 600 plant and tree varieties. This “Les Jardins Extraordinaires” experience, conceived by the property’s owner Bernard Magrez, is delivered as a phygital, self-guided tour that pairs the estate’s singular botanical collection with multimedia narratives accessed on your smartphone.
Highlights
Outing Highlights
Six hundred plant varieties across themed gardens
The park is composed of multiple distinct gardens — oliviers, palmeraie, potager, plantes grasses and even a green de golf — that together host approximately 600 varieties of plants and trees, including specimens that are unique in the region.
A phygital route guided by QR-code storytelling
Instead of a conventional guided tour, the experience uses QR Codes to unlock multimedia commentaries on your smartphone — narrated by Gil, the estate’s gardener — so you can move at your own pace while accessing the gardens’ histories and horticultural secrets.
Art tucked into the landscape and a tasting to close
Works from the owner’s private art collection are discreetly integrated along the parcours, and the visit concludes with a complimentary glass of Clémentin (red or white).
What the day feels like
What the visit feels like
The visit unfolds as a paced, self-directed promenade: scan a QR code, listen to Gil the gardener’s multimedia commentary, then step into the next themed garden to inspect olive trees, palms, vegetable beds or succulent groupings. Artworks appear intermittently along the route, and the walk is capped by a casual tasting — a single glass of Château Pape Clément’s Clémentin, red or white.
THE COLLECTION
Six hundred plant varieties across themed gardens
The park is composed of multiple distinct gardens — oliviers, palmeraie, potager, plantes grasses and even a green de golf — that together host approximately 600 varieties of plants and trees, including specimens that are unique in the region.
THE INTERFACE
A phygital route guided by QR-code storytelling
Instead of a conventional guided tour, the experience uses QR Codes to unlock multimedia commentaries on your smartphone — narrated by Gil, the estate’s gardener — so you can move at your own pace while accessing the gardens’ histories and horticultural secrets.
THE FINISH
Art tucked into the landscape and a tasting to close
Works from the owner’s private art collection are discreetly integrated along the parcours, and the visit concludes with a complimentary glass of Clémentin (red or white).
Suitability
Who it's for
Who this visit suits — and what to expect.
Practical planner
Details to review before reserving
The visit is designed to last approximately 1 heure.
Bring a smartphone to access the multimedia content via QR Codes; there is no application to download.
The visit is self-guided and available through QR Codes placed along the parcours; multimedia content is accessed from your device without installing an app.
Review cancellation policies before reserving.
Frequently asked questions
Planning Your Outing
How long does the visit take?
The visit is designed to last 1 heure.
How is the tour delivered?
The experience is phygital and self-guided: visitors access multimedia commentaries via QR Codes on their smartphones, narrated by Gil the gardener.
Do I need to download an app to take the tour?
No — the visit is available via QR Codes and no application needs to be downloaded to access the multimedia content.
How many plant species will I see?
The gardens collectively present about 600 varieties of plants and trees across multiple themed areas.
Is a tasting included?
Yes — a complimentary glass of Clémentin de Pape Clément (red or white) is offered at the end of the visit.
Are there artworks in the gardens?
Yes — works from the owner’s private collection are placed throughout the parcours and can be discovered during the visit.