Adventure brief
Saturday Guided Tour
Take a rare behind-the-scenes look at the winemaking process at Three Brothers Wineries in Geneva, NY. This guided tour reveals every detail from grape to glass for craft beverage lovers and inquisitive minds.
Situated in the heart of Geneva, New York, Three Brothers Wineries and Estates offers an immersive Saturday Guided Tour tailored for those eager to understand the science and craft behind winemaking. This isn’t your typical vineyard stroll. Instead, guests gain privileged access inside the production facilities where raw grapes transform into acclaimed wines under the Three Brothers and War Horse labels.
Geneva lies along the southern edge of Seneca Lake in the Finger Lakes region, an area renowned for its glacially-carved soils and cool climate that create ideal conditions for cultivating vinifera grapes. Visitors begin their 45-60 minute journey with an expert guide who walks them through the operational heart of the winery—from crushing and fermentation tanks to barrel aging rooms. Here, the intricate balance of time, temperature, and technique unfolds, illuminating each step’s impact on flavor development.
This focus on craftsmanship distinguishes Three Brothers from many other estates by showcasing how tradition and modern innovation coexist in winemaking. The Finger Lakes region itself is a standout destination for outdoor enthusiasts and wine lovers alike, with rugged escarpments rising above pristine lakes and forests just minutes away. Three Brothers effectively stitches its deep-rooted family heritage into these spectacular surroundings, giving visitors both educational and sensory engagement.
Whether you’re a seasoned craft beverage aficionado or curious first-timer, this behind-the-scenes tour offers a tangible connection to the art and science of wine production. Comfortable shoes are a must for the walking involved. With limited weekly availability, securing a spot in advance guarantees an insightful glimpse into one of New York’s premier wine estates.
After your tour, the nearby tasting rooms offer a chance to sample wines reflective of the expertise and environment you’ve just witnessed, cementing Three Brothers Wineries and Estates as a must-visit hub for Finger Lakes adventures.
Adventure tips
Plan your experience.
Curated tips for an optimal adventure.
- 01Wear comfortable footwearessential
The tour involves moderate walking through the winery's production areas, so sturdy, closed-toe shoes are recommended.
- 02Book your spot earlyessential
Space is limited each Saturday, so reserve in advance to ensure availability.
- 03Age-friendly experienceinfo
Guests of all ages are welcome, but the tour is designed for those interested in the winemaking process.
- 04No tastings includedinfo
The guided tour focuses on production; tasting sessions are separate and recommended post-tour.
Recommended gear
What to bring.
Comfortable closed-toe shoes
Provides stability during walking tours inside the winery.
EssentialLayered clothing
Allows adjustment to changing indoor and outdoor temperatures.
springEssentialWater bottle
Helpful to stay hydrated during warmer months.
summerLight jacket
Keeps you comfortable for outdoor strolls post-tour.
fallEssentialLocal insights
Context for the journey.
Nearby secrets
The nearby Sampson State Park offers scenic lakefront trails and wildlife viewing., Check out the historic downtown Geneva waterfront for local food and artisan shops.
Local fauna
White-tailed deer, Red-tailed hawks
Historic heritage
The Finger Lakes region’s winemaking tradition dates back nearly two centuries, with Geneva serving as a hub for early viticulture innovation.
Mindful exploration
Three Brothers employs sustainable farming practices, including soil management and water conservation, to protect the lake’s delicate ecosystem.
Photography tips
Capture the moments
- Viewpoints
- Barrel aging room, crushing and fermentation tanks, vineyard views adjacent to the facility
- Subjects
- Industrial winemaking equipment, wine barrels, seasonal vineyard changes
- Best times
- Golden hour, early morning, late afternoon
Frequently asked questions
Before you go.
Is the tour appropriate for children?
Yes, guests of all ages are welcome, but the tour focuses on production details best suited for older children and adults.
Are tastings included in the Saturday Guided Tour?
No, tastings are not included but can be arranged separately after the tour.
How long does the tour last?
The guided tour typically lasts between 45 and 60 minutes.
Do I need to wear special shoes for the tour?
Closed-toe, comfortable shoes are recommended due to walking in production areas.
Can I book the tour on any Saturday?
Tours are held on select Saturdays; early booking is recommended as space is limited.
Is photography allowed inside the production facility?
Photography is generally permitted, but it’s best to confirm with your guide to respect privacy and safety guidelines.