Founder & Editor

Eric Crews

Writer. Explorer. Builder of The Adventure Collective.

Based in Asheville, North Carolina, Eric is the founder of The Adventure Collective and the Adventure Collective Network, a collaborative platform dedicated to celebrating outdoor adventure, responsible travel, and the spirit of exploration that connects people to wild places.

A lifelong adventurer, writer, and creative entrepreneur, Eric has spent the past two decades blending his love for storytelling with his passion for the outdoors.

Asheville, North Carolina
Appalachian State University · Class of 2005

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Eric Crews · Founder, writer, and explorer

Stories from the Journal

From the Editor’s Desk

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Rooted in the Blue Ridge

A life shaped by getting outside.

Great Smoky Mountains National Park · NPS, public domain

After graduating from Appalachian State University in 2005, Eric began contributing to Blue Ridge Outdoors, Climbing Magazine, and WNC Magazine. His early work focused on the people, landscapes, and stories of the Blue Ridge Mountains.

Today, he leads the network from Asheville, North Carolina, exploring the mountains and rivers of the Blue Ridge and beyond.

When he’s not behind the camera, on the trail, or building new digital experiences, Eric can usually be found with a notebook in hand — dreaming up ways to connect people with the outdoors through creativity, collaboration, and community.

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The journey so far

2005
Early Writing Career
After graduating from Appalachian State University, began contributing to publications such as Blue Ridge Outdoors, Climbing Magazine, and WNC Magazine, focusing on the Blue Ridge Mountains and its outdoor culture.
2013
Land of Sky Media
Founded Land of Sky Media, producing award-winning outdoor films and tourism campaigns for organizations across the Southeast, blending storytelling with visual adventure narratives.
2015
M2S Bikes
Founded M2S Bikes, helping bring electric bikes into the mainstream adventure market and growing it into a leading direct-to-consumer e-bike brand with tens of thousands of riders across North America.
2020
The Adventure Collective
Launched The Adventure Collective and The Adventure Collective Network to unite outdoor storytellers, destinations, and brands under a shared mission of inspiring meaningful adventure through authentic storytelling and modern technology.
Today
Leading the Network
Continues to lead the network from Asheville, North Carolina, exploring the mountains and rivers of the Blue Ridge and beyond while building platforms that connect people with outdoor adventure.

What drives the work

Storytelling

Two decades of outdoor writing and content creation, with contributions to leading adventure publications and a focus on authentic narratives that connect readers to place.

Film & Media

Outdoor film production and tourism campaigns through Land of Sky Media, bringing visual storytelling to adventure destinations across the Southeast.

Entrepreneurship

Founded and grew M2S Bikes, building adventure-focused consumer brands and scaling digital businesses.

Platform Building

Leading The Adventure Collective Network, uniting outdoor storytellers, destinations, and brands through modern technology and collaborative platforms.