Gravestones & Growlers: Tracing Milwaukee’s Beer Barons at Forest Home Cemetery

MILWAUKEE GUIDED TOUR FIELD GUIDE

Gravestones & Growlers: Tracing Milwaukee’s Beer Barons at Forest Home Cemetery

A 1.5-hour docent-led walk that visits the graves and industrial legacies of Milwaukee beer pioneers—Schlitz, Pabst, Blatz—and the people and trades that built the city’s brewing economy.

Gravestones & Growlers: Tracing Milwaukee’s Beer Barons at Forest Home Cemetery.

Duration
1.5 Hours
Location
Milwaukee
Operator
Historic Milwaukee, Inc.
Category
Guided Tour
Robert Eric Crews
Founder & Editor, The Adventure Collective
Published Verified

Forest Home Cemetery unfolds like a map of Milwaukee’s brewing age: shaded lanes, Victorian monuments and the marked plots of the city’s best-known beer families. On this guided walk you move through nearly two centuries of civic and industrial history as the guide connects individual memorials to the larger story of how Milwaukee became a brewing capital.

Highlights

Outing Highlights

THE HISTORY

Meet the Beer Barons

The tour stops at the final resting places of Joseph Schlitz, Captain Frederick Pabst and Valentin Blatz and traces how their enterprises shaped Milwaukee’s reputation for brewing.

THE INDUSTRY

Trades Behind the Pint

Beyond brewery owners, the route highlights the inventors, barrel makers and wagon builders—people whose trades supplied the city’s breweries and kept labels on shelves.

THE SITE

A Victorian Garden Cemetery and Arboretum

Forest Home Cemetery is Milwaukee’s oldest operating cemetery and a Victorian-era rural garden cemetery; it also serves as an accredited arboretum and a large urban green space.

What the day feels like

What the tour feels like

Over 1.5 hours a docent from Historic Milwaukee, Inc. leads a walking route through Forest Home’s lanes, pausing at headstones and family lots to link personal stories—brewers, barrel makers, wagon builders, architects—to the larger narrative of Milwaukee’s brewing ascent.

Suitability

Who it's for

Who this tour suits—and who should look elsewhere.

1
History BuffsIdeal for visitors interested in civic, industrial and social history who want tangible connections between people and place in Milwaukee’s brewing past.
2
Beer & Industry EnthusiastsA focused look at the individuals and trades behind major local labels—useful context for anyone curious about Schlitz, Pabst, Blatz and the industrial network that supported them.
3
Mobility-Restricted TravelersNot recommended: the tour is not accessible, traverses uneven terrain and offers no seating along the way.
4
Families with Small ChildrenFamilies comfortable with a 1.5-hour walk across uneven paths may find it engaging, but the lack of seating and the cemetery setting may not suit very young children.

Practical planner

Details to review before reserving

Timing & Duration

The tour runs for approximately 1.5 hours.

Meeting point

Meet at Plankinton Arcade, 161 W. Wisconsin Ave., Milwaukee, Wisconsin. (Directions available via the operator’s provided Google Maps link.)

Terrain & accessibility

This tour covers uneven terrain and does not have anywhere to sit along the way; it is not an accessible route.

Booking Notice

Review cancellation policies before reserving.

Frequently asked questions

Planning Your Outing

How long is the Beer Barons Tour?

The tour lasts approximately 1.5 hours.

Where do we meet for the tour?

The meeting point is Plankinton Arcade, 161 W. Wisconsin Ave., Milwaukee, Wisconsin.

What will we see on the tour?

You will visit burial plots and memorials for Milwaukee brewers (including Schlitz, Pabst and Blatz) and stops highlighting the craftspeople and businesses that supported the brewing industry.

Who runs the tour and who benefits?

The tour is presented by Historic Milwaukee, Inc.; proceeds benefit Historic Milwaukee, Inc. and Forest Home Cemetery & Arboretum.

Is the tour accessible for wheelchairs or visitors with mobility limitations?

No. The tour is not accessible; it traverses uneven terrain and there are no places to sit along the route.