Business Application 2025 — Take Your Brand Offline with The Great Illawarra Easter Egg Hunt

TOWRADGI WORKSHOP FIELD GUIDE

Business Application 2025 — Take Your Brand Offline with The Great Illawarra Easter Egg Hunt

A community-focused workshop in Towradgi that pairs a scheduled online business intro with a real-world wooden-egg hunt to connect local businesses with their target audiences.

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Business Application 2025 — Take Your Brand Offline with The Great Illawarra Easter Egg Hunt.

Duration
30 Second - Business introduction post online
Location
Towradgi
Operator
The Great Illawarra Easter Egg Hunt
Category
Workshop
Robert Eric Crews
Founder & Editor, The Adventure Collective
Published Verified

The Great Illawarra Easter Egg Hunt is a coordinated online-to-offline activation for small local businesses in Towradgi and the Illawarra: reserve an egg pack, book a social-media time slot, hide small wooden eggs in locations your customers frequent, then announce the clues online so the community can come hunting.

Highlights

Outing Highlights

THE CONCEPT

An online announcement that leads to a local hunt

Businesses schedule a short, curated social post as a collaborator with The Great Illawarra Easter Egg Hunt and drive followers from the feed into a neighbourhood scavenger hunt for hidden wooden eggs.

THE PROCESS

Reserve an egg pack and book your time slot

Book a calendar slot that matches your audience’s busiest social-media time, pick up a lent egg pack, hide eggs in the suburbs your customers use, then post your announcement with clues at the scheduled time.

THE AUDIENCE

Targeted, local engagement for community-minded businesses

The format is designed so businesses can select suburbs and hide locations that match their clientele, using a short online reel to funnel the right people to an in-person, family-friendly hunt.

What the day feels like

What the activation actually feels like

It’s a tight, deliberate choreography: you reserve an egg pack and time slot, hide small wooden eggs in a chosen suburb or local park just before your scheduled announcement, then publish a 30‑second business introduction and set of clues that send followers out into the neighbourhood to find them.

Suitability

Who it's for

Who this activation is built for — and who will get the most from it.

1
Small local businessesDesigned for small, local businesses that want to translate social-media attention into in-person engagement by reserving an egg pack and a time slot to run a scheduled activation.
2
Retailers targeting parents or familiesBusinesses with family-oriented clientele (example: a toy shop targeting parents of preschool and primary-aged children) can time posts to when their audience is most active and hide eggs in family-friendly parks or suburbs.
3
Social-media‑savvy marketersOperators expect participants to prepare a short, curated social reel and to coordinate timing on the calendar — this is a good fit for businesses that understand their analytics and peak posting times.
4
Community organisations and local promotersGroups looking to activate a specific neighbourhood or suburb can use the event to mobilise local audiences by choosing appropriate hiding locations and announcement times.

Practical planner

Details to review before reserving

What to bring

Reserve your egg pack in advance; the operator lends small wooden eggs for hiding. Prepare a 30‑second business introduction reel for your booked slot.

Booking & timing

Book a calendar time slot that matches your audience’s busiest social-media time and reserve your egg pack on that slot to maximise reach.

Pick-up & drop-off

Egg packs are collected and returned at Shell Covetttt; you’ll be contacted after reservation to finalise logistics and planning.

Booking Notice

Review cancellation policies before reserving.

Frequently asked questions

Planning Your Outing

How long should my business introduction post be?

The business introduction post is a 30‑second online segment.

Where do I pick up and return the egg pack?

Pick up and drop-off of the egg pack is at Shell Covetttt.

How do I choose where to hide the eggs?

Select suburbs or local spots that your target audience frequents — the example provided is Kiama Hindmarsh Park — then hide the lent wooden eggs there just before your announcement time.

How do I schedule my announcement?

Reserve an egg pack and book a calendar slot that matches your audience’s busiest social-media time; you will be contacted to finalise planning.

Who runs this event?

The operator is The Great Illawarra Easter Egg Hunt.

What does the operator provide?

The operator lends small wooden eggs and coordinates the calendar of social-media time slots and collaborator announcements.